Make it Permanent

On average, a woman makes $0.80 for every $1 a man makes in the US. Our line represents this inequality in the most literal way possible - on a dollar bill. It’s time we show the world that we’re done with paying our women less than they deserve. It’s time to make equal pay permanent.

*Personal Project
Publications
Adweek

Awards
New York Festivals, Bronze

Credits
AD: Carey Feng
CW: Lorran Schoechet