Coca-Cola | BUBBLEWORKS

No brand brings holiday magic to life like Coca-Cola. In 2023/2024, we repurposed 39 billboards in Times Square to spread festive cheer, transforming one of NYC's most iconic landmarks into a holiday spectacle. And while fireworks may scare dogs on New Year's Eve, our Bubbleworks turned Coca-Cola bubbles into a sparkling celebration, adding a unique shine to the holidays.

Credits
Agency: VML
CCOs: Rafa Pitanguy
ECDs: Gabriel Jardim, Guto Monteiro
CDs: Denison Kusano, Ralf De Houwer
ACD/CW : Lorran Schoechet
ACD/AD : Thomaz Marsiglia